Each new era in cannabis research will have a turning point. It started with cannabinoids and then concentrates, and recently the spotlight has shifted to Terpenes, which are the aromatic compounds which make cannabis distinctive. Among them, Cannabis derived terpenes have become the industry’s most sought-after ingredient, not just for their flavor but for the authenticity they bring to products.
Image credit: massterpenes.com
What is the reason Cannabis Terpenes Change Expectations
For decades, companies have used blends of botanicals to mimic cannabis strains. While a mixture of lavender, pine, citrus, or any other plant extracts might be a good representation of the strain, it would never compare to the real plant. Cannabis-derived terpenes have set the standard for terpenes. They are extracted directly from cannabis and hemp. Their scent is as broad as the flower.
The distinction is obvious to the consumers. Instead of smelling artificial or like “blueberry candies” or “artificial lime,” these terpenes deliver bitter, earthy and resinous notes cannabis lovers instantly recognise. It is due to this authenticity that many brands opt to market Cannabis-derived terpenes instead of synthetic counterparts.
The Rise of Live Resin Terpenes
Live resin terpenes are among of the most exciting developments. Contrary to traditional methods, that start with cured plant material and then flash freeze it, live resin extraction begins with fresh flash frozen cannabis. It preserves volatile compounds typically removed during drying.
The result is a terpene aroma so bright that it’s as if being inhaling the essence freshly picked plant. Producers must be making products that can compete at the top levels of flavor and aroma. Cannabis lovers can enjoy it pure, which is something even experienced smokers can appreciate.
Live Terpenes and the Cold-Cure Revolution
Beyond live resin, the advancement of live terpenes by cold-cure extraction has opened new possibilities. Cold curing, which decreases the temperature used in extraction to preserve delicate aroma molecules, has a way of defining each strain. Cold curing produces terpenes with a “louder” and more pronounced smell, adding an additional dimension to edibles or concentrates as well as vapes.
Brands are increasingly putting “cold live terpenes that have been cured” on their labels. This isn’t a simple marketing strategy, but as a way of demonstrating their confidence in authenticity and high-quality.
Cannabis Derived Terpenes for Every Market
There are not many producers who require the most powerful, high-quality series. This is why there are now options for both Cannabis Derived Terpenes series (CDTs) and Hemp Derived Terpenes HDTs. CDTs are considered top-tier as they are often compared with tasting pure live resin. HDTs provide a cost-effective entry point for lesser-known brands or those wishing to transition from botanical terpenes.
The market’s versatility implies that there’s everything for everyone from craft extractors with a boutique approach to reach mainstream consumers to large-scale producers aiming to reach mainstream consumers. This is a sign the terpenes market has matured. High-quality, authentic products aren’t just for luxury brands anymore.
Terpene Genuineness is Critical
Authenticity has more to do with trust than taste. Consumers are more educated than ever before, researching and reviewing labels prior to buying. Cannabis Terpenes derived from cannabis provide products with credibility because they are the real essence of cannabis and not a fake of cannabis.
Genuineness is the key to success in a sector that is trying to get over misconceptions and stigma. Live resin terpenes have the ability to bring out freshness, and live Terpenes can show subtle nuance. These ingredients aid brands stand out from the crowd by aligning themselves to consumer demands for honesty.
Final Thoughts
Cannabis is about much more than cannabinoids. It’s about the entire sensation: the scent that pervades the air, the flavor that stays with you and the subtle nuances that distinguish each strain. When you embrace Cannabis Terpenes’ as an inspiration source, producers can move past imitation, and move towards a future that is authentic.
Markets are proving that quality of terpenes can be improved as quickly as consumers are able to meet their expectations. With cannabis-derived Terpenes being available in multiple tiers, brands can enhance their products, while consumers get to experience cannabis in the way it was meant to be tasted.
